Impact Innovation for Sustainable Livelihoods

Welcome to Lustre Innovation Consulting, where we help mSMEs transform their ideas into viable, scalable, innovative businesses. With expertise in strategy innovation, business model innovation, go-to-market innovation and resource mobilisation, we offer hands-on support to drive sustainable impact across East Africa

Our Perspective

Successful innovation is difficult to get right—countless promising ideas fail to gain traction, often for predictable reasons.

Many innovations misread the competitive landscape, failing to identify where real commercial value lies. Others offer benefits that don’t motivate behavior change or struggle to make their differentiation clear and compelling. Internal misalignment can also derail even the best ideas before they reach the market.

At Lustre, we believe that innovation thrives on focus. We start with a rigorous commercial opportunity mapping, identifying under-exploited value and defining the must-have factors to enter the market. From there, we craft strategies that not only ensure market entry but also make your offering irresistible to your target audience.

By developing commercially viable, advantage-driven ideas, we help organizations turn innovation into measurable success—driving both external adoption and internal commitment.