Impact innovation for sustainable livelihoods

Welcome to Lustre Innovation Centre, where we support enterprises to build sustainable business models and drive innovation. We leverage deep consumer insights and behavioural science principles to enable change that strengthens businesses and the markets they serve. 

We believe real and lasting change is rooted in a vibrant, inclusive and innovative private sector and we exist to help unlock that potential.

We work at both the enterprise level as well as the systemic level (shaping markets and ecosystems), guided by human-centeric design, systems thinking and responsible innovation.

Our experience shows us that solutions must be context-appropriate to be sustainable

Our Perspective

Successful innovation is difficult to get right, countless promising ideas fail to gain traction, often for predictable reasons.

Many innovations misread the competitive landscape, failing to identify where real commercial value lies. Others offer benefits that don’t motivate behaviour change or struggle to make their differentiation clear and compelling. Internal misalignment can also derail even the best ideas before they reach the market.

At Lustre, we believe that innovation thrives on focus. We start with a rigorous commercial opportunity mapping, identifying under-exploited value and defining the must-have factors to enter the market. From there, we craft strategies that not only ensure market entry but also make your offering irresistible to your target audience.

By developing commercially viable, advantage-driven ideas, we help organizations turn innovation into measurable success, driving both external adoption and internal commitment.